Untitled Document

The Brunch / 2008

'The Brunch is a series of consumer products that celebrates the mundane.'

001 | A serie of post-functional products

The Brunch is a series of consumer products that celebrate the mundane. Bread Slicer facilitates even, uniform, precision - cuts. Toaster brings knowledge, skill and anticipation to the toasting of a slice of bread, set angle and force to exactly hit your plate. Cutlery perfectly aligned on Placemat is rendered invisible, the Holy Grail of table placement. Teapot records the height one is able to pour tea from. Milk and Sugar allow for meticulous taste.

002 |12.3 mm , tool for precise bread slicing

003 | 42˚ , 5.2 N , set angle and force to exactly hit your plate

004 | 67.4 cm, teapot records the height you are able to poor tea from

005 | 0.2 mm, the holy grail of cutlery alignment

006 | 23.5 ml , 2.41 g , measure the milk and sugar in your coffee exaclty

“Neuroses can be explained as fake-meaning creation. When the lives of some people get overly secure and lack in danger or primary survival goals, they will start to make up pseudo-dangerous environments that have to be fought with strange self-made rituals.”
Excerpt from interview with Koert van Essen, Therapist

A well known theory in psychology states that neurosis are a result of the lack of real dangers that result from the high level of well-being in our western society. This project explores post-functional products that address the desire for skill, struggle, rituals, perfection, preparation and anticipation – qualities lost when we indulge in the comforts of prozac technology.
* Prozac technology, like the popular drug, provides instant well-being, comfort and happiness without the effort or struggle.