The Brunch / 2008
'The Brunch is a series of consumer products that celebrates the mundane.'
The Brunch is a series of consumer products that celebrate the mundane. Bread Slicer facilitates even, uniform, precision - cuts. Toaster brings knowledge, skill and anticipation to the toasting of a slice of bread, set angle and force to exactly hit your plate. Cutlery perfectly aligned on Placemat is rendered invisible, the Holy Grail of table placement. Teapot records the height one is able to pour tea from. Milk and Sugar allow for meticulous taste.
“Neuroses can be explained as fake-meaning creation. When the lives of some people get overly secure and lack in danger or primary survival goals, they will start to make up pseudo-dangerous environments that have to be fought with strange self-made rituals.”
A well known theory in psychology states that neurosis are a result of the lack of real dangers that result from the high level of well-being in our western society. This project explores post-functional products that address the desire for skill, struggle, rituals, perfection, preparation and anticipation – qualities lost when we indulge in the comforts of prozac technology.